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About Us

Natural daylight fills the room from a large window on the right, casting soft, elongated shadows across the floor and desk. The lighting is gentle but bright, not moody — it should feel like early morning or late afternoon with a crisp, clear ambiance.

About Giratee – The Moment Everything Shifted

It began with a black T-shirt and a simple phrase.

The founder wore it to work. It wasn’t vulgar. It wasn’t loud. It was just honest. That was enough to be called inappropriate. A few hours later, the job was gone.

There was no meltdown. No regret. Only clarity. If honesty on a shirt could get someone fired, then maybe the problem wasn’t the shirt. Maybe the world just didn’t know how to handle quiet truth.

Giratee was created for people who don’t fake it. For those who would rather wear something real than say something rehearsed.

Who Started This

The person behind Giratee didn’t come from fashion. They came from office jobs, awkward meetings, and a deep love of language. Someone who filled notebooks with lines they couldn’t say out loud. Someone who never wanted to sell slogans but did want to wear something that felt true.

This brand began with a simple idea. Don’t dress to blend in. Dress to be understood.

Where It All Began

Giratee started in 2024 inside a small studio in Abilene, Texas. No launch party. No hype. Just the intent to turn unfiltered thought into clothing that speaks clearly and lasts.

The Philosophy Behind Every Design

Giratee doesn’t chase trends. It doesn’t design for attention. There’s no interest in being cute, clever, or viral. Every piece is made for someone who is done pretending. Someone who wants clothing that says something real, even if it’s quiet.

Why Fabric Matters

Everything begins with the material. Giratee sources its cotton from Big Duck Canvas, a U.S.-based textile supplier known for its consistent quality, soft finish, and ethical practices. This fabric was chosen not for branding purposes, but because it holds shape, holds color, and holds meaning. If the words are meant to last, the fabric should too.

How Every Shirt Is Made

Fabric is cut and sewn in-house in Abilene. The garments begin blank. They are not printed until someone orders them. Each piece is made on demand using DTF printing, which allows for sharp, soft, long-lasting prints. Nothing is rushed. Nothing is wasted. And nothing is made unless it’s asked for.

How Customization Works

After selecting your shirt and size, there is a Customization Notes box at checkout. That’s where you can request edits. Crop the hem. Move the text. Change the words completely. It’s your space.

Custom messages are welcome, as long as they stay within fifteen words. Most layout edits are free. No added fees. No hidden fine print. If anything is unclear, just reply to your order confirmation and someone will follow up. Custom orders usually take one or two days longer.

This is not just print-on-demand. This is print-the-way-you-mean-it.

What Giratee Offers

Giratee makes two things. T-shirts and sweatshirts. That’s all. No seasonal drops. No filler products. Just the basics, built for meaning.

Every garment is hand-checked before it leaves the studio. Machines keep things clean. People keep things honest.

The People Behind It

Sixteen people run this brand. Writers. Printers. Designers. Sewers. Every person here believes that a shirt can do more than make a statement. It can make someone feel seen.

Who Giratee Is For

Giratee is not for everyone. It’s for people who speak in half-sentences. For the ones who get called cold when they’re just quiet. For people who don’t ask if others will like what they wear. They ask if it feels like them.

That is the only question Giratee was built to answer.

We are registered and verified
The brand Giratee operates legally under the management of EMBROZIFY LLC a legal entity registered in the United States with EIN: 93-4638899, transparent about information and policies.

Contact us anytime

  • Address: 3900 Old Anson Rd, Abilene, Tx 79601, USA

  • Email: [email protected]

  • Phone: +1 (325) 721-0055

  • Form: Contact Us

  • Support Hours: Mon–Sun: 8:00 AM-5:00 PM CST

Prefer to write to us? Use our Contact Form and someone from the team will get back to you within 24 hours.

    Each t-shirt features small white or gray printed text only — no graphics. Phrases like “Still not sorry,” “I meant it,” “Silence isn’t weakness,” and “Say less. Mean more.” The display is neat but emotionally resonant, not flashy. Lighting is neutral soft white from ceiling-mounted spotlights. The atmosphere is calm, honest, and stripped-down. A small wooden sign on the wall reads: “Not for attention. For clarity.”
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